An app that gives every user a uniquely sensory experience. "See Yourself in Sound" is designed to generate a vibrant, one-of-a-kind avatar for every visitor.
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App / interactive
Andreas Hald
Andreas Hald
Hello Monday
B&O
2023
Created the complete audio experience for Bang & Olufsen’s interactive platform See Yourself in Sound, where users generate a personalized avatar based on their Spotify listening profile.
Designed all UI sounds with a focus on a refined, premium aesthetic, alongside ambient soundscapes for the landing experience. Developed over 70 minutes of original musical content, forming a dynamic system of modular elements that respond to user data and drive the avatar’s movement and expression.
Working closely with designers and developers from the earliest stages, I translated motion capture recordings of dancers into cohesive musical structures, aligning sound with movement across a wide emotional spectrum defined by user listening behavior.
The project required navigating complex technical constraints, optimizing performance and responsiveness without compromising audio quality.
Responsible for all audio across the experience, including creative direction and sound consultancy.