Minisjang is DR's new toddler universe for the 1-3 year-olds. Here you can play with Boerste, who is a little funny hedgehog that lives in Minisjang.

MEDIA:
COMPOSER:
SOUND DESIGN:
STUDIO:
CLIENT:
YEAR:

       Ident and app
      Andreas Hald
      Andreas Hald
      Hello Monday
      DR
      2021

Led the creation of the full sonic identity for DR Minisjang, Denmark’s national children’s platform.
Composed the main theme and designed all UI and interaction sounds across digital experiences, including a three-game app where I created every sound—from interface feedback to character-driven interactions and voice elements.

Worked closely with senior stakeholders, creative leads, and child development specialists to shape an audio universe tailored specifically for young audiences.
Presented and defended creative direction to executive teams throughout the process.

All audio was crafted within strict technical constraints, ensuring clarity, performance, and consistency across platforms.

The work was nominated for Best Creative Audio Design at the Creative Circle Awards 2022.

The Minisjang
app

A play-app created for the children with lots of fun
and creative sound design.

©2026 ANDREAS HALD